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In the next post, Perks Won’t Fix It: The Real Reason Your Team Is Disengaged (and What to Do About It) , we talk about how organizations can become true spaces of transformation when they help people connect with a deeper sense of meaning at work. But let’s take a step back. Because purpose doesn’t start with a company mission statement or a wellness retreat. It starts with you. In this follow-up, we’re turning inward—to the personal journey of discovering why you’re here, what you were made to do, and why that question still matters…not just for your career, but for your clarity, your peace of mind, and your well-being. Have you ever asked yourself, “What in the world am I here for?” If so, you’re not alone. So many of us spend years—sometimes decades—living out someone else’s version of success. Following the rules. Checking the boxes. Doing what we thought we were supposed to do…only to realize one day that something just feels off. And then the questions hit: Is this really what I’m meant to be doing? Is there more than this? In a world that constantly feeds us highlight reels and comparison culture, it’s easy to second-guess the quiet passions and gifts we carry. But here’s what you need to remember: You weren’t created to copy someone else’s path. You have your own assignment, and it’s just as valuable as anyone else’s. Purpose isn’t just feel-good talk—it’s mental and emotional wellness. Here’s what the research says: A study published in the Journal of Affective Disorders found that: People with a strong sense of purpose experience significantly lower levels of depression and anxiety. And according to McKinsey: Employees who feel they’re living their purpose at work are 4x more engaged, 6x more resilient, and 5x more likely to stay long term. Purpose is grounding. It anchors you. It gives weight to the work you’re doing—especially when life starts "lifing". So how do you know you’re walking in your purpose? You’ll feel it—not in a perfect, polished way, but in the quiet alignment between what you love, what you’re good at, and how you’re showing up for others. People living in their purpose are usually: Using their natural gifts (even the ones they’ve been downplaying for years) Serving others in a way that feels like flow Finding joy and meaning in the doing—even when it gets tough And let’s be clear: living your purpose doesn’t mean everything gets easy. But it does mean you’re clear on why you’re doing it. Seven Signs You’re On the Right Path: You’re nervous—but in a good way. You care deeply, and that matters. It feels natural—but you still doubt it. You think, “This is too easy to count.” Trust me—it counts. People keep coming to you for it. And they’re right to. You’d do it for free— but you know your worth, so you ask for it. You can’t stop thinking about it. Even when you try to. You’re willing to push through the struggle. Because walking away doesn’t feel right. You’ve started seeing the impact. Whether in one person’s life or many—it’s real. Your purpose might show up differently in different seasons. You might express it through writing, teaching, designing, building, parenting, healing, mentoring—or all of the above. But the foundation won’t change. It’s about meaning. Alignment. Contribution. Legacy. At the end of the day, purpose isn’t a performance. It’s a calling. And it’s yours to answer, in your way, on your timeline, with your full, brilliant, imperfect self. So: What would change if you stopped waiting for clarity—and just started walking toward what lights you up? Thanks for reading! Share your thoughts in the comments. Let's talk about it. At Soul Therapy Media , we help organizations create environments where individuals can reconnect with purpose and align their gifts with meaningful work. If you’re exploring ways to support your team’s growth, resilience, and well-being through purpose-centered wellness programs, we’d love to support your vision. Let’s talk about how we can help: connect@soultherapymedia.com
There’s a quiet crisis unfolding in today’s workplaces. Yes, burnout is real. So is retention. And the pace of change? Exhausting. But beneath all that, there’s something deeper at play—a hunger for meaning. More and more, people are asking themselves, “What am I really doing here?” And when an organization can’t offer a response that feels honest, emotionally relevant, and rooted in something deeper than a bottom line, the consequences ripple wide. It’s not just talent walking out the door—it’s trust. It’s belief. It’s energy. As leaders, many of us were raised in systems that prize performance, productivity, and predictable outcomes. But the world has shifted—and so have people. Purpose is no longer a luxury. It’s infrastructure. It’s what holds culture together when uncertainty takes the wheel. It’s what fuels the kind of commitment that can’t be bought with perks or pizza. A 2022 Gallup study found that only 1 in 3 employees strongly agree that their organization’s mission makes them feel like their job truly matters. Let that land. Because purpose isn’t just about vision statements and strategic goals. It’s personal. It’s identity. It’s belonging. And that’s where the Japanese concept of Ikigai comes in—a powerful lens for how we find meaning in our work. Ikigai lives in the overlap between four simple but KEY questions: What do you love? What are you good at? What does the world need? What can you be paid for? When people begin to align their role with even one or two of these elements, something shifts. Work becomes more than a task list. It becomes a place to express who they are, serve something bigger, and feel seen. And when that energy shows up on a team, it’s fire . In fact, employees who feel connected to purpose are 4.6x more likely to be engaged —and far less likely to walk away when times get hard. So how do leaders create that kind of culture—especially when navigating tight budgets, heavy expectations, and a world that’s evolving at the speed of light? Here are three ways to begin: Make purpose part of the conversation. Purpose can’t live in a slide deck. Bring it into your meetings, your decision-making, your one-on-ones. Ask your team: Why does this matter? Who does it serve? Normalize those check-ins—not as fluff, but as fuel. Celebrate the invisible wins. Yes, KPIs matter. But so does the teammate who held space during a hard week. The one who challenged the status quo with care. The one who brought their full, creative self to a project. Recognize those moments. They shape culture just as much as metrics. Give your people room to explore their own “why.” Not everyone will find soul-stirring purpose in every task—but they can find meaning in how they show up. Create space for reflection. Try purpose-mapping sessions, journaling prompts, or collaborative storytelling. Let people find themselves in the work. A Harvard Business Review study found that 9 out of 10 employees would trade part of their salary for more meaningful work. That's 90% of employees! Whew... Clearly what people are really craving isn’t just comfort—it’s connection. And here’s the thing: purpose doesn’t require perfection. It just needs clarity. Clarity grounds people when everything else feels uncertain. It aligns teams. And it reminds your people—we’re building something worth believing in. So, if you’re wondering what your team really needs during this time, start here: What is the soul of your organization—and how are you actively nurturing it? And just as importantly: Are you creating space for your people to discover and live out their own sense of purpose? If you're ready to explore that question more deeply and need a thought partner to help translate your values into experiences, culture shifts, or strategic design, let's connect! connect@soultherapymedia.com #PurposeDrivenLeadership #OrganizationalWellness #HumanCenteredDesign #WorkplaceCulture #EmployeeWellbeing
You’ve invested in wellness perks, launched new programs, and said all the right things—so why does your team still feel tired, checked out, and disconnected? The uncomfortable truth? If your culture doesn’t support well-being at its core, no list of perks will solve the problem. This is no longer about checking boxes—this is about how people are experiencing your workplace every day. Only 23% of global employees are engaged at work, while 44% report feeling significant stress the previous day (Gallup, 2023) 92% of workers say mental health support is essential, yet just 43% believe their employer is doing enough (APA, 2023) Fewer than 1 in 3 organizations report that their wellness efforts improve performance or retention (McKinsey Health Institute, 2022) And according to workplace well-being expert Dr. Cathy Wang: “Leadership must recognize that employees’ mental health is not a side issue, but central to organizational success.” —EIN Presswire, 2023 These aren’t just numbers—they reflect a deeper truth: people are struggling, and they’re looking to leadership for more than lip service. What People Really Want at Work Most people aren’t asking for perfection. They’re asking for: Progress they can see and feel Recognition that’s meaningful Communication that’s clear, caring, and consistent Joy and creativity as part of the process—not just rewards for the outcome In short, they’re craving a workplace where they matter—not just their metrics. They want to belong without masking. To contribute without burning out. And to work in environments that are designed with humanity in mind. The truth is that you can’t separate well-being from how people work, communicate, and lead. And the data backs it up: Employees in high well-being workplaces are 3x more likely to be engaged and 29% more likely to stay long-term. —Gallup, 2022 These organizations also see higher trust, better performance, and more innovation. But many wellness programs miss the mark because they isolate wellness from daily life. They offer a workshop or app without changing the environment where people are expected to perform, produce, and show up. A truly holistic approach integrates wellness into the culture, communication, and core rhythms of the workplace. Here’s how that looks in practice: 1. Support Emotional and Mental Health Through Leadership and Culture Well-being starts at the top. If your leaders aren't equipped to recognize burnout, hold space for feedback, or model healthy boundaries, no wellness program will be sustainable. In Practice: Train managers in emotional intelligence and mindful leadership—so they can lead with compassion, recognize red flags early, and create psychologically safe teams. Research shows that emotionally intelligent leaders reduce employee stress and improve retention. —TalentSmart, 2023 2. Create Space for Rest, Reflection, and Reconnection People are not machines—they need time to reset, not just push through. In Practice: Build recovery and connection into your team’s calendar: Introduce “no meeting” zones for deep work and decompression Host monthly reflection circles or wellness sessions like sound baths or movement therapy Offer mini-retreats or mindfulness breaks as part of the employee experience—not an afterthought 3. Communicate With Empathy and Clarity Communication isn't just a skill—it’s a wellness tool. When messaging is inconsistent, cold, or transactional, it heightens stress. In Practice: Align your internal comms with your culture goals. That means: Messaging that reflects your values—not just directives Leaders who communicate with transparency and care, especially during change or crisis Encouraging feedback loops so employees feel heard—not just managed 4. Design Rituals and Experiences That Center Joy and Meaning Wellness is about creating spaces where people can thrive. Infusing joy, creativity, and celebration into the workplace isn't fluff—it’s fuel. In Practice: Incorporate team rituals that spark joy and build community, like: Employee-led dance breaks or movement classes Celebrations that recognize personal growth, not just KPIs Space for storytelling, art, and shared meaning in your programs or events Joy at work improves resilience and builds social bonds, which increase engagement and lower turnover. —Harvard Business Review, 2021 Bottom line: A holistic approach to well-being is not about doing more—it’s about doing what matters most, more intentionally. It’s about treating wellness not as a benefit—but as a core principle of your workplace culture. Let’s Rethink What’s Possible The future of work isn’t just about output—it’s about well-being. And it starts with how you communicate, design, and lead. What’s one small change you feel could make a big impact on your well-being at work? —————————————— ——————————————————————————————————————— ———————— At Soul Therapy Media , we help organizations build cultures and brands that energize, connect, and sustain. Whether it’s a leadership retreat, a wellness campaign, or an internal culture reset—we help you bring transformation to life. Contact us at connect@soultherapymedia.com to explore how we can help you lead with vision, communicate with purpose, and design a workplace that supports wellness.
When was the last time you truly celebrated your culture? Not just acknowledged it, but immersed yourself in it—the music, the food, the traditions, the stories? If you’ve ever felt a deep sense of joy in those moments, that’s not a coincidence. Research shows that embracing cultural identity is directly linked to mental and emotional well-being. In fact, a study published in The Journal of Happiness Studies found that individuals who actively engage in cultural traditions report higher levels of life satisfaction and lower stress levels. Another study from the American Psychological Association revealed that a strong sense of cultural identity can reduce symptoms of depression and anxiety by as much as 40%. "A strong sense of cultural identity can reduce symptoms of depression and anxiety by as much as 40%." Let that sink in—your culture isn’t just something to be proud of; it’s something that actively supports your wellness. The Joy Prescription You Didn’t Know You Needed We live in a time where wellness is often packaged as green smoothies, yoga retreats, and meditation apps. And while all of that has its place, wellness is also in the beats of your ancestors' music, the stories passed down through generations, and the flavors of a meal that tastes like home. Joy is not a luxury—it’s a necessity. And celebrating your culture is one of the most profound ways to access it. When we dance to the rhythms that have moved our people for centuries, when we gather in community and share stories that root us in something bigger, we aren’t just having a good time—we’re engaging in radical self-care. Bringing Cultural Wellness Into Everyday Life So how do we make cultural celebration a regular part of our wellness routine? Make space for tradition. Whether it’s a weekly meal, a family storytelling night, or simply playing the music of your heritage while you work, small moments of cultural connection add up. Attend cultural events. Festivals, museum exhibits, and cultural performances are more than entertainment—they’re opportunities to reconnect and recharge. Pass it on. Teaching the next generation about their roots ensures that these traditions continue to bring joy for years to come. At Soul Therapy Media, we believe that cultural experiences aren’t just about history—they’re about healing. Whether we’re curating exhibits, designing events, or helping brands tell their stories, we infuse every project with the power of joy and connection. Because at the end of the day, culture isn’t just something we celebrate—it’s something that keeps us well. What’s one way you celebrate your culture that brings you joy? Drop it in the comments—we'd love to hear!